The Archives

Archive for September, 2010

Oh Synapse! Is the Web Changing the Way We Think?

Posted in: Blog, Tech Tips by admin on September 24, 2010

There is no question that the internet has greatly altered life as we know it. The information superhighway and the advancements that have come with it have delivered the world to our doorsteps. It has changed the way we obtain information, how we do business, and how we communicate with others. Now there are some that maintain this technology-driven, information-rich environment is spurring a change in the way our brains function. Read more at

Indianapolis Social Media – The Social Media Revolution

Posted in: Blog, Tech Tips by admin on September 17, 2010

This is a test.  Is social media

a)      A fad?
b)      Just another internet tool?
c)       The biggest shift since the industrial revolution?

We’ve spent several weeks extolling the benefits of social media tools like Facebook and Twitter and we’ve had plenty of folks ask us why they should bother to fit yet one more task into their already busy schedules.  If you think that social media just one more item in a long list of fads that will eventually fall by the wayside, you need to watch this video.  We guarantee you will see at least one thing that will make you go “wow.” (Plus it’s short and has really snappy music so make sure you turn up the volume).  Social media’s star is burning brightly, and its impact will only increase over time.  So watch the YouTube post below on the social media revolution to learn more about how social media is changing the way the world communicates.

Video link:

Indianapolis Web Design – Cool Tools: TweetDeck

Posted in: Blog, Tech Tips by admin on September 10, 2010

A few of us from the Online Architecture staff attended the Blog Indiana conference a few weeks ago.  Sitting in the back of the auditorium we watched everyone in front of us posting to Twitter and Facebook while they were listening to the speaker on stage.  Guess what they were using to post?  The same application that we were using, TweetDeck.

If you tweet regularly, or have friends that do, TweetDeck is a fast and easy way to stay abreast of the flurry of activity via your web browser. As TweetDeck notes on their website,, they like to think of their product as “air traffic control for Twitter.” TweetDeck allows you to not only connect with those you follow on Twitter, but also Facebook, MySpace and LinkedIn, just to name a few.

Using your browser, you can arrange your contacts into groups, or sort them into columns for easy review. TweetDeck also allows you to stay connected with your colleagues on Facebook. Using the interface you can update your Facebook status, like other users or pages, upload photos to your Facebook page and comment on other users’ posts without actually going to your page.

Last, but not least, you can use TweetDeck on multiple platforms. Do you have an iPhone? iPod Touch? iPad? You can connect to TweetDeck via each of these, and they’re currently beta testing for Android users.

Indianapolis Social Media – Do You Tweet?

Posted in: Blog, Tech Tips by admin on September 2, 2010

We’ve spent the last several weeks delving into Facebook and its benefits. And while the social networking giant boasts more than 500 million users, there is another equally popular product that has generated a great deal of interest. Twitter is a web-based tool that allows users to send small, 140 character updates to friends and followers, as well as follow the activities of other users.

Twitter users vary greatly. Some often “tweet” status updates throughout the day, pointing out items of interest or just noting what they are doing at the moment. Others post only a few times a week. The result is a quick exchange of information between individuals and groups that can be light-hearted or offer significant value.

Just how big is Twitter? In June, Twitter said that users were sending out 65 million tweets a day on average. And companies ranging from the small shop down the street to Fortune 500 titans now have Twitter accounts used for disseminating information. According to the company website, developers have created more than 50,000 Twitter-based applications that run on the web and mobile devices like your phone.

As with Facebook, Twitter is another valuable social tool that can help you stay connected with a broad audience. If you haven’t tried Twitter, now is the time to take that first step.