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Archive for October, 2011

Cool Tool: AdWords

Posted in: Uncategorized by admin on October 20, 2011

AdWords is the Google tool that lets you pay for advertising along the top and side of any search results page.  The great thing about AdWords is that you only pay when someone clicks through to your page, and the cost is very inexpensive.

While there are dozens of ways to use AdWords , at its most basic it is very easy to use.  Basically you set up an account, identify what keywords you want your ad to appear for, set your limits and you’re up and running.

There are no minimum requirements for AdWords, so you can spend as little (or as much) as you want.  You can change your ad at anytime, and you can track your results.  You can also target your ads to a very small geographic audience, thereby keeping your cost down.

You can learn more about AdWords here.  There is a great video tutorial which you can view here.

If your search engine optimization is lagging and your website is nowhere near number one, AdWords is a great tool to get you onto page one of Google.

Getting Quality Traffic to your Facebook Page.

Posted in: Blog, Tech Tips by admin on October 7, 2011

Facebook is the world’s largest social networking site, and for good reason. In a study released last month, during the month of August the average Facebook user in the United States spent nearly 21 minutes on the site during a typical session. Wouldn’t you like to get a share of the pie? Lorel Marketing Group recently posted a blog entry offering four ways to generate quality traffic for your Facebook page.

So you’ve set up a Facebook page for your business, but the traffic isn’t rolling in. It’s like the new restaurant that opens up down the street. The new business will generate some traffic from those that are curious, but it’s just as important to be proactive in getting the word out. The same is true with your online presence. Here are some tips that should help:

  1. Stop talking about yourself
  2. Make your customer the priority
  3. Provide resources only available on your Facebook page
  4. Know when and what to post

What can you do to drive traffic to your Facebook page? In short: promote, promote, promote. Give your followers a reason to like your page initially, as well as compelling incentives to continue coming back. We all have favorite websites that we make it a point to visit frequently. Have you ever stopped to consider why? Perhaps it is by habit alone. Maybe the site offers exclusive content not found elsewhere. Regardless, your goal should be creating a Facebook presence that attracts visitors; how you do so is up to you.

While Lorel presents some good examples, don’t forget the basics. Are you linking to your Facebook page via your RE/MAX pages? How about marketing materials? Work to incorporate Facebook in as many instances as possible and raise your Facebook profile.

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