Tech Tips

25 Worst Passwords (according to the folks who like to steal them)

Posted in: Blog, Tech Tips by admin on December 21, 2015 | No Comments

Here’s a tip: choosing “password” as your online password is not a good idea.  In fact, unless you’re hoping to be an easy target for hackers, it’s the worst password you can possibly choose.

“Password” ranks first on SplashData’s annual list of worst internet passwords, which are ordered by how common they are. (“Passw0rd,” with a numeral zero, isn’t much smarter, ranking 18th on the list.)

Sequences of adjacent numbers or letters on the keyboard, such as “qwerty” and “123456,” and popular names, such as “ashley” and “michael,” all are common choices. Other common choices, such as “monkey” and “shadow,” are harder to explain.

SplashData created the rankings based on millions of stolen passwords posted online by hackers. Here is the complete list:

1. password 16. ashley
2. 123456 17. bailey
3.12345678 18. passw0rd
4. qwerty 19. shadow
5. abc123 20. 123123
6. monkey 21. 654321
7. 1234567 22. superman
8. letmein 23. qazwsx
9. trustno1 24. michael
10. dragon 25. football
11. baseball 16. ashley
12. 111111 17. bailey
13. iloveyou 18. passw0rd
14. master 19. shadow
15. sunshine 20. 123123

SplashData CEO Morgan Slain urges businesses and consumers using any password on the list to change them immediately.

“Hackers can easily break into many accounts just by repeatedly trying common passwords,” Slain says. “Even though people are encouraged to select secure, strong passwords, many people continue to choose weak, easy-to-guess ones, placing themselves at risk from fraud and identity theft.”

The company provided some tips for choosing secure passwords:

1. Vary different types of characters in your passwords; include numbers, letters and special characters when possible.

2. Choose passwords of eight characters or more. Separate short words with spaces or underscores.

3. Don’t use the same password and username combination for multiple websites.  Use an online password manager to keep track of your different accounts.

You Need to Delete Your Facebook Page Right Now

Posted in: Blog, Tech Tips by admin on November 7, 2011 | No Comments

We’ve talked many times in this column about the importance of a Facebook page.  But in the same way that a great Facebook page can help you market your brand and boost your visibility, an old Facebook page can send the opposite message.  How many times have you gone to a website only to find content dated from 2006, or worse, one of those dreaded under construction signs?   Do you go back to those sites?  Probably not.

It’s the same with Facebook.  Pages with few or no posts will result in a revolving door of one time visits.  So if you started your page with great intentions but your enthusiasm waned, you need to know two things.   First, kudos to you for taking that first step to set up a Facebook account.   Second, if your last post was over a month ago, you should take steps now to preserve your brand.  Here are your options:

  1. Start posting again.
  2. Make your wall viewable only to you.  To change your settings, click the arrow in the upper right hand corner, select Privacy Settings, then click the Custom box and select Only Me.
  3. Delete your page.  This is drastic but completely acceptable if you’ve come to the conclusion that Facebook just isn’t for you.   To delete your page, click Edit in the upper right hand corner of your page, then Manage Permissions, then Delete.
  4. Unpublish your page.  Unpublishing means that the page still exists, but can’t be viewed.  If you’re not committed to posting right now, go ahead and unpublish your page.  You can do that by clicking the Edit Page button at the very top, then clicking Unpublish Page.

It only takes a few minutes to preserve your brand by removing or hiding an old Facebook page.  It takes much longer to undo the perception left behind by a page with old or no posts.

© Online Architecture

Getting Quality Traffic to your Facebook Page.

Posted in: Blog, Tech Tips by admin on October 7, 2011 | No Comments

Facebook is the world’s largest social networking site, and for good reason. In a study released last month, during the month of August the average Facebook user in the United States spent nearly 21 minutes on the site during a typical session. Wouldn’t you like to get a share of the pie? Lorel Marketing Group recently posted a blog entry offering four ways to generate quality traffic for your Facebook page.

So you’ve set up a Facebook page for your business, but the traffic isn’t rolling in. It’s like the new restaurant that opens up down the street. The new business will generate some traffic from those that are curious, but it’s just as important to be proactive in getting the word out. The same is true with your online presence. Here are some tips that should help:

  1. Stop talking about yourself
  2. Make your customer the priority
  3. Provide resources only available on your Facebook page
  4. Know when and what to post

What can you do to drive traffic to your Facebook page? In short: promote, promote, promote. Give your followers a reason to like your page initially, as well as compelling incentives to continue coming back. We all have favorite websites that we make it a point to visit frequently. Have you ever stopped to consider why? Perhaps it is by habit alone. Maybe the site offers exclusive content not found elsewhere. Regardless, your goal should be creating a Facebook presence that attracts visitors; how you do so is up to you.

While Lorel presents some good examples, don’t forget the basics. Are you linking to your Facebook page via your RE/MAX pages? How about marketing materials? Work to incorporate Facebook in as many instances as possible and raise your Facebook profile.

© Online Architecture Indianapolis Web Designers

Twitter #hashtags

Posted in: Blog, Tech Tips by admin on August 1, 2011 | No Comments

If you’re a Twitter user, and even if you are not, you’ve probably noticed the increased frequency in which hashtags are being used everywhere. Placing the hashtag (#) in front of a word within your tweet is a way of categorizing that word. In turn, it makes it easier to search for the word in other tweets everywhere. In turn, as a word is tagged with increased frequency, it can actually become a trending topic. For instance, #HappyFathersDay and #BestDad were some of the top trending topics during the month of June.

The television networks have jumped into the hashtag game with both feet. The object is to create hashtags that allow fans to interact and talk about their favorite programs. Take for instance, some of these examples: #Glee, #AmericanIdol, #todayshow, #HistoryChannel, #SwampPeople, #HGTV. There are scores more, but you get the idea. Madison Avenue is also catching on to the idea of using hashtags. With increasing frequency, hashtags are showing up in commercials and print advertising.

Interested in viewing tweets on a certain topic? Visit twitter.com and search. For instance, search on #realestate and see what you find. What about #shortsale or #realtor or #remaxnews?  You can also check out how other real-estate related companies are using Twitter, for example #zillow or #realtordotcom.

Now it’s your turn. Give hashtags a try. Tweet about a favorite topic or something fun, and don’t forget to add a hashtag in your posts. If you’re an Indianapolis Colts fan (and who isn’t?), support the team during the 2011-2012 season using the #GoColts hashtag. Or, find a hashtag that interests you and use it in your next tweet and follow along!

The Elephant in the Room is only Five Inches Tall

Posted in: Blog, Tech Tips by admin on May 20, 2011 | No Comments

A lot of emphasis has been placed on optimizing web presence and getting the most out of your website. But the elephant in the room is mobile technology and its impact. With each passing month, mobile’s influence continues to increase, and incorporating mobile as part of your philosophy is essential.

InMobi, a mobile advertising network started in 2007, recently released a report that says the network served up 18.7 billion mobile advertising impressions in the second quarter of 2011. Of those 18.7 billion impressions, 78 percent were served up on smartphones. By comparison, the first quarter of 2011 produced 8.9 billion impressions, an increase of 40 percent. In the smartphone sector, total impressions increased a whopping 65 percent.

These statistics signal that the smartphone market continues to grow, and consumers are relying on their mobile devices more and more each day. To frame it in terms of real estate, and focusing specifically on Indiana, there is some interesting data available that may open some eyes.

Trulia.com released data on Android and iPhone usage for the first two weeks of April. According to statistics offered, Indianapolis (yes, Indianapolis) ranked third in total mobile house hunting usage via their online listings. The Circle City finished behind only Chicago and New York, while ranking ahead of Atlanta and Dallas. What does that say about the Crossroads of America? Perhaps Indiana is more smartphone/mobile savvy than expected.

All the more reason to include mobile as part of your strategy.

Indianapolis Web Design – Google Docs: Pushing the Envelope of Innovation

Posted in: Blog, Tech Tips by admin on January 11, 2011 | No Comments

With our first Tech Tip of the New Year we thought it was appropriate to cover a service that many find helpful in day-to-day business. If you’ve ever collaborated with a group, you know the importance of sharing information. With Google Docs, you can create an account, upload files and share them with several others.

What makes this great is that you can revise documents without worrying that someone else in the group didn’t receive the updates. Even more importantly, the resources are centrally-located and accessible from anywhere, giving you the ability to quickly sign in through any web browser and add a last minute correction. It saves you the hassle of waiting until you get back to your home or the office.

And just in case you were wondering what all you can do using Google Docs, below is a link to a presentation made by some savvy and innovative users. These individuals were able to tap into Google Docs and harness the power!

http://www.youtube.com/watch?v=bt9F7tKcZcU&feature=player_embedded

Indianapolis Web Designer – Holiday Cheer Edition

Posted in: Blog, Tech Tips by admin on December 17, 2010 | No Comments

Here at the Online Architecture office we debated last week as to what subject matter we should cover in this edition of the Tech Tip. As we are only days away from Christmas, it’s easy to let off the accelerator a bit and take in all the season offers. With that in mind, what better way to enjoy than with a couple of trivial pursuits.

Ever wonder what you or your friends and family would look like dressed as dancing elves? Let the silliness ensue at ElfYourself.com. This site has been around for a while, but that doesn’t make it any less entertaining. Upload a few photos and you’re on your way.

In a similar vein, JibJab.com also offers several other lighthearted holiday-themed ecards and videos that you can personalize with photos. They offer a couple of free templates, but most require membership, including a $1 monthly fee. That’s small potatoes for a few giggles.

For those of you that enjoy games, Elf Bowling is a fun way to blow off a little steam. Try to roll a strike and prepare for the ridicule from your targets should you miss. You can download free, but limited, versions of two Elf Bowling games on the NStorm website or pay a small fee to unlock the full versions of the games.

Looking for something interactive for children, grandchildren, nieces or nephews? Visit NorthPole.com and explore all the resources and activities available to both adults and children.

Merry Christmas from the staff at Online Architecture!

Indianapolis Web Designer – Twitter Simplified

Posted in: Blog, Tech Tips by admin on November 8, 2010 | No Comments

Previously we discussed the merits of using Twitter in business communication and marketing. But the concept may still be a bit hazy (don’t worry, you’re not alone). This week we’re featuring a creative YouTube video created by Common Craft that goes a long way in simplifying Twitter and how it works.

twittersimplified

Online Architecture is an Indianapolis web design company offering a full complement of services. If you are looking for a website designer or website developer for your project, contact Valerie Baten at 317-353-2900. You can follow us on Facebook and Twitter.

Indianapolis Web Design – Cool Tools: Learn How Your Website Ranks in the Search Engines with CuteRank

Posted in: Blog, Tech Tips by admin on October 28, 2010 | No Comments

Online Architecture recently lead a client training session and one of the topics discussed with those in attendance was website ranking and keywords. With that in mind, this week we’re focusing on CuteRank, a “Cool Tool” to help you track how your website ranks on specific keywords.

If you’ve ever searched for your company site in Google, you know it can be tedious checking search terms and logging where you rank. With CuteRank (http://cuterank.net/), you can download a free tool, add your website and the keywords you want to track, and within minutes you can generate reports on those keywords for Google, Bing, Yahoo!, Ask.com and AOL. The free tool will allow you to track only one website, but for a small fee you can upgrade to the professional version and add as many sites as you need.

One of CuteRank’s best features is that users can review trends over the period of one week, or expand to one, three or six months. You can also export the results to a pdf report. If you’re looking for a cost-effective way to track your search engine rank, CuteRank can help.

Online Architecture is an Indianapolis web design company offering a full complement of services. If you are looking for a website designer or website developer for your project, contact Valerie Baten at 317-353-2900.

Oh Synapse! Is the Web Changing the Way We Think?

Posted in: Blog, Tech Tips by admin on September 24, 2010 | No Comments

There is no question that the internet has greatly altered life as we know it. The information superhighway and the advancements that have come with it have delivered the world to our doorsteps. It has changed the way we obtain information, how we do business, and how we communicate with others. Now there are some that maintain this technology-driven, information-rich environment is spurring a change in the way our brains function. Read more at http://bit.ly/dABeZQ